![]() It’s filled with lessons and insights Oprah has used on her own journey, including: Now she’s continuing the work of helping us live our best lives with new monthly The Life You Want™ Classes, during which Oprah Daily Insiders will have the opportunity to get advice from Oprah and guest experts.Įach livestream event will focus on a different defining principle explored in the new Oprah’s "The Life You Want™" planner and guided journal. Potter, L., 2012, Digital Media and Learner Identity, Palgrave Macmillan, New York.Oprah was our life coach, through her television show and magazine, before most of us even knew what a life coach was.Parade 2014, 7 Things you never knew about Bill Cosby, viewed 31 October,.Oxford English Dictionary 2019, Oxford English Dictionary, viewed 31 October,.Magrath, M 2019, Substantial Support from State Attorneys General on Identity Theft Rules, viewed 31 October,.Bruns (Eds.), A Companion to New Media Dynamics, Wiley- Blackwell, West Sussex, pp. Marwick, A., 2013, ‘Online Identity’, in J.Johnson, K.M., 2017, ‘The Importance of Personal Branding in Social Media: Educating Students to Create and Manage their Personal Brand, International Journal of Education and Social Science, Vol.Influencer Marketing Hub 2018, 12 Incredible Personal Branding Examples that will Inspire you to Build your Own, viewed 31 October,.James, G 2018, Top 9 Personal Branding Disasters of 2014, viewed 31 October,.Black Enterprise 2019, Oprah Winfrey has the 2020 Vision for your Best Life, viewed 31 October,. ![]() Athique, A., 2013, Digital Media and Society: An Introduction.From the examples used throughout this learning journal, it is exceedingly easy for one’s online persona to become troublesome, due to the unclear distinction of online and offline identities. It is always of great importance to remind yourself that everything posted is public, know your privacy settings, know your audience and know your boundaries. A performance that is collectively shameful “becomes a permanent and public record”, when it takes place on social media platforms, (Athique 2013, p.104). ![]() Your online identity is determined by what you post, who you follow, what you tweet, what you love-heart react etc.Ĭontext Collapse is defined as a term that relates to the lack of context on social media. Because of social media sites, people are able to be selective as to what characteristics of themselves they want to display online. Social media sites have enabled the social construction of identity to become more visual and self-established. Online profiles can be expressed through “a variety of digital tokens, such as pictures, avatars, nicknames to represent themselves”, (Marwick 2013, p. Identity through social media sites is frequently communicated through customization. Resulting in the loss of TV contracts, public honours, and his entire future as an entertainer. Bill Cosby’s brand was one that was seen as being family-orientated, but when rumours that Cosby had assaulted women came to light, and when numerous women made certain accusations, Cosby’s personal brand was destroyed. Bill Cosby is an example of a personal brand that tarnished. In contrast, there are also times when personal branding goes completely wrong. Nowadays there is substantial value in the name Oprah, and she has managed this by being consistent and staying true to her intentions. An example of effective personal branding is Oprah Winfrey. The concept of personal branding can also be identified as “storying the self”, (Potter 2012, p.39). Personal branding can be defined as “the process by which an individual actively tries to manage others’ impressions of their skills, abilities and experiences… the practice of marketing oneself to society” (Johnson, 2017, pp. For example, one’s identity may be different to when they are around family, compared to when they are around friends. Identity changes for each individual, as people present themselves differently based on context and audience. ![]() Identity can refer to one’s personal identity as an individual, or one’s social identity as a member of a group (Marwick 2013, p. Identity can be defined as, the characteristics that defines someone, for example a person’s name is a form of identity.
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